VIDEO NEWS: Boy Destroy Releases Video For New Single ‘You Don’t Want Me When I’m Sober’

Swedish emo/alt-pop artist Boy Destroy has released a video for his new single You Don’t Want Me When I’m Sober, out now via independent label Loyalty Obsession

“There is a certain type of person I’ve met many times during my dark periods,” Boy Destroy explains. “Sometimes just by looking into the mirror… someone who counts the seven mortal sins on the tips of their fingers and feels no remorse causing pain. This is for them. We all wanted to destroy some part of ourselves. I dug myself down a hole I didn’t think I was going to get out of, I tried to disappear completely. But when I turned away from the path of self medication, it felt like I had betrayed some sort of code. The code of the living dead perhaps.”

“From my experience, art dealing with pain has a price. That price is blood and metamorphosis. It leaves an imprint. Shooting this video made a lasting impression on me. Nowell Englund, the director, had a very clear vision of what he wanted to say and brought out the best in me as a performer. It felt very unveiling getting into the specific states required to film the scenes. It was a little bit like reliving the past but getting to make different choices,” he adds. 

“The sentimental, organic look of analogue film not only helped create this window into Boy Destroy’s past, but also acted as the more affectionate contrast to the story’s darkness,” concludes the video’s director Nowell Englund.

Like what you hear? You can stream or purchase You Don’t Want Me When I’m Sober HERE

You Don’t Want Me When I’m Sober and previous singles As Time Goes By and Warpaint feature on Boy Destroy‘s upcoming Warpaint EP, due for release in Spring 2021. Check out a visual mixtape for some of the EP tracks HERE

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