MUSIC NEWS: Sam Fender Announced As Next Vevo UK LIFT Act For 2019
Photo Credit: Gaelle Beri
Vevo have announced that Sam Fender will be their next Vevo UK LIFT act for 2019. The North Shields singer-songwriter has already enjoyed a colossal year of pinch yourself moments, and with the imminent release of his eagerly-anticipated debut album Hypersonic Missiles through Polydor Records, Sam’s fascinating story has barely begun.
Vevo will release videos of The Borders and Will We Talk? on 16th September, so get the date in your diary and don’t miss these exclusive performances.
“It was a truly magic day,” comments Sam Fender. “Everybody in the team worked so well together and I am so proud of the performances we’ve captured with Vevo and for being selected as a LIFT artist. We went in there and played like it was our last day on earth.”
“It has been very special to watch Sam Fender grow into the artist he is today, having worked with him through our DSCVR Artist To Watch program and now graduate to become a LIFT artist, it feels like his musical journey is only just getting started,” adds JP Evangelista, Vevo’s SVP of Content, Programming and Marketing. “We shot some amazing pieces of video content with him which we are excited for his fans to see, and on the cusp of a new album and a headline tour, big things await this singer-songwriter.”
Since its inception in 2011, Vevo’s artist development programme LIFT has thrown the spotlight on the freshest new talent in Britain. Vevo LIFT alumni include the likes of Tom Walker, Sam Smith, Years & Years and Rag‘N’Bone Man who all gave their fans a sneak peek into their early careers via a series of Vevo videos.