Another Now have released the video for their new single WOULD IT KILL YOU?, taken from their forthcoming new album HEX.
“During the creation of ‘Would It Kill You?’, we discussed the importance of receiving support from our loved ones in maintaining our motivation and self-belief. Music is a big part of our lives, so it’s important that we feel the freedom to keep doing what we love,” explains vocalist Stef Rikken. “To some people our music might come across as weird and they question the wisdom of pursuing a career in such a risky industry, what are the chances of succeeding right? However, we see it as an opportunity to embrace risk and defy expectations, even if it means being misunderstood by those who value security over adventure. No risk, no fun.”.
The video was directed by guitarist Miquel in industrial Germany, Rikken adds regarding the video, “We were fortunate to have the weather gods on our side, as the snowfall added a beautiful and dramatic touch to the video.”
HEX is set for release on 22nd May and is available to pre-order HERE.
