VIDEO NEWS: BONES UK Release Video For New Single ‘Ride’

BONES UK have released a video for their new single Ride, out now via Sumerian Records.

“Ride is a response to toxic masculinity and the pressure people feel to buy certain things or to look a certain way,” the band explains. “No amount of money can buy cool or happiness. It’s not about the size of the machine it’s what you do with it, that ALWAYS counts. So many people, men and women, live their lives thinking that the more they have, and the shinier and newer what they have is, the happier they will be. And the more fulfilled their lives will feel. For men the phrase, “bigger is better” is always being thrown about. And we wanted to turn all of those ideas on their head. Maybe it’s less about “big dick energy” and more about “don’t BE A DICK energy.”

Like what you hear? You can stream or purchase Ride HERE.

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