Photo Credit: Kaylene Widdoes
Softcult have released their debut album When A Flower Doesn’t Grow, alongside a video for Not Sorry.
“Not Sorry is about not allowing the hateful ignorance of others to affect our self-esteem,” says vocalist Mercedes Arn-Horn. “Patriarchal society can be extremely cruel to cultural, racial, sexual and gender minorities. Most of this vitriol stems from ignorance and weaponised misinformation. Certain political organizations promote hateful rhetoric when they see minority groups as a threat to their grasp on power. Hate speech is a tactic used to silence the groups that it targets, and it’s important to not only combat it by speaking out with counter-speech so that hate is not the only narrative, but also to protect the mental health of those affected, including ourselves.
“This song is about recognising that while education can solve hateful ignorance, it is not our responsibility to educate every hateful person we encounter. We owe it to ourselves, and to democracy, to protect our peace and well-being. We can’t allow shame, insecurity, fear, or any other psychological effects of hate to silence us. We have nothing to apologise for when our mere existence triggers enraged and ignorant people.”
When A Flower Doesn’t Grow is out now via Easy Life Records, available to stream or purchase HERE.
