Photo Credit: Greg C Holland
WACO have released a video for their new single Hardships Will Happen, out now via Venn Records. The track is a glimpse into the band’s upcoming third album, due for release in Autumn 2022.
“This song is about a lesson we learned early on; things don’t always go to plan,” explains frontman Jak Hutchcraft. “When stuff goes pear-shaped we find ourselves self-doubting and soul searching. We are massive advocates for mindfulness in our band and that has helped us be resilient in the face of adversity. When hardships happen we try not to react emotionally and in the moment, but to take a step back and decide what is the healthiest way to respond, move forward and learn from it.”
“The story of the music video is one of life imitating art. We had a well-crafted plan for a music video – think Mad Max meets The Warriors – but the universe had other plans. On our way to the location our van dramatically broke down. As the AA told us they wouldn’t reach us before nightfall our hope for the movie began to dissipate. Instead of giving up, however, we grabbed the camera, walked to a nearby beach and began filming.”
Like what you hear? You can stream or purchase Hardships Will Happen HERE.
See WACO live:
July 2022
Sat 30th – LONDON – The Dome (Wonk Fest w/ Wonk Unit)
Tickets are on sale HERE.
