VIDEO NEWS: Badflower Share Music Video For New Single ‘Family’

Badflower have released a video for their new single Family, the first taste of their upcoming sophomore album THIS IS HOW THE WORLD ENDS

“This song is very important to me. I’ve spent a lot of years of my life trying to understand certain qualities about myself,” explains frontman Josh Katz. “Why I constantly distance myself from the people I care about the most. Why interacting with my family feels so uncomfortable as an adult. Why the simplest acts of kindness or words of affirmation feel like impossible tasks that I’d rather just avoid. I’m an extremely empathetic person but I only show that side of myself to strangers because actual vulnerability is too… vulnerable. That insecurity is turning me into a selfish, lonely person that I don’t want to be. It’s a lot easier to play the victim and blame other people, stress, childhood trauma etc. rather than just admit I’m responsible for it. I’m the one that owes the apologies. I let it get this bad. I still don’t know exactly how to fix it, all I know how to do is articulate the way it feels through music. For now… it’s gonna be impossible for me NOT to confront it now that the song is out for my whole family to hear. Which is terrifying, but it’s what needs to happen. I’m fucking 30, I have deal with my shit eventually.

“I hope the song helps someone else with similar issues on either end. As a way to start the conversation or even just inspire people to be a little more mindful of the people we love and who love us. Especially now in these insanely divided times. We could all use a reminder. Families and friendships are SO important.”

Like what you hear? You can stream or purchase Family HERE

THIS IS HOW THE WORLD ENDS is due for release on 24th September 2021 via Big Machine/John Varvatos Records, available to pre-order HERE

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