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TV NEWS: Nominations Announced for Skatta TV Social Television Awards

Skatta Awards

The BAFTAs and Oscars may seem a lifetime ago (is it really less than a month?), but the awards season is far from over yet, as Skatta TV host the inaugural Social Television Awars at BAFTA HQ on 27th March, to celebrate the launch of their all-new Viewer Dashboard.

Bringing together the leaders and pioneers of Digital Media, Film and Television, as well as celebrities and key members of the press, the Social TV Awards have been created to celebrate and acknowledge the incredible achievements of media’s forward thinkers. The Social TV Awards will reward exceptional creativity, vision and the very latest inspirational technologies, with twelve categories serving to highlight those who are defining the future of how we experience TV and media.

Starting with the 1920s, the evening will pay homage to the last time traditional broadcasting got a shake up, as the dominance of the “wireless” was challenged with television sets starting to find their way into homes. Guests will be taken through time to show how media consumption, in particular Film and Television, has changed since the pioneers at the turn of the last century.

On top of the awards ceremony, leading experts from a variety of fields and sectors, will speak about how harnessing Social TV can help brands, business, and artists. They will explain how to reach a greater global audience, offer viewers a better-tailored experience, and perhaps most interestingly, how to monetise viewers in a variety of ways previously unthinkable with traditional broadcast channels.



1) Technology with Branded Content Award:

Best use of technology with branded content to drive sales and loyalty via social/customer interaction

A.   Budweiser – ‘Track your Bud’ & ‘Bud Clock’

B.   Puma – ‘Puma JoyPad’ & ‘Peep Show’

C.   New Look –  ‘Padequin’, ‘Blippar App’  & ‘Body-Mapping Technology’

2) Live Streaming Award:

The streamed live event that either: grossed the most revenue, had the largest global audience, or generated the most interactive responses from viewers

A.   Heat Magazine    NTA Red Carpet, BAFTA Awards

B.   AP Live               Grammys, Oscar Red Carpet

C.   TSN                    Ongoing sports coverage      

3) Broadcast Journalism Award:

News and topical affairs: Judged on independent coverage of events with the best use of social interaction during broadcast

A.  BBC Click                  

B.  The Olympics

C.  The One Show

4) Media Crossover Award:

Best migration of content over multi-platforms to increase viewer experience and interaction

A.   Capital FM

B.   Bauer Media               

C.   Top Gear           

5) Entertainment TV Show Award:

The TV show that used Social Interaction to engage viewers and generate interaction pre-, during, and post broadcast

A.   The XFactor – (ITV1)

B.   Strictly Come Dancing – (BBC1)

C.   The Apprentice – (BBC1)

6) Best TV App Award:

Best cross-platform delivery and user experience from a TV App to enable seamless delivery with ease of use.

A.   BBC iPlayer        

B.   4oD

C.   Sky Go

7) Use of 2nd Screen Social Media:

Best use of a second device to enhance interaction whilst supporting the TV show and encourage voting and/or social interaction

A.   The Xtra Factor (ITV2)

B.   The Voice  (BBC)

C.   The Million Pound Drop (Channel 4)

8) Drama and Soap Award:

Best social interaction by viewers driven by the storyline, and the ability of the actor/actress to directly highlight the social issues covered in the show through viewer interaction and engagement post broadcast

A.   Coronation StreetMichelle Keegan

B.   My Mad Fat DiarySharon Rooney

C.   HollyoaksClaire Cooper

9) Viewing Device Award:

Best technology in the current Smart TV and multi-platform devices market, which enables ease of use and viewer interaction on a social level

A.   HTC                   

B.   Sony

C.   Samsung

10) Music Award:

Most successful launch of a video, single or album promo using Social interaction with fans and viewers

A.   Adele  – Skyfall

B.   Black Eyed Peas  – Dirty Bit

C.   Nicole Scherzinger  – Boomerang

11) Social TV Entertainer of the Year:

Most successful and innovative use of social media by a TV entertainer during their show

A. Caroline Flack The Xtra Factor (ITV2)

B.          The Voice (BBC1)

C. Simon Cowell        American Idol (FOX/ITV2)

12) Online Video Award:

Best use of online video based on reach and interaction, to drive sales of a music single with video content distributed via social networks and television promotion

A.   One Direction — Kiss You

B.   Adele — Skyfall

 C.   Psy — Gangnam Style

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