After the success of their first live installation, which launched earlier in July, Swarovski have now launched their second, and final, art work for their Iconic London Campaign, by the talented Good Wives and Warriors duo. The new artwork was live painted on the Regents Street flagship store, and allows social media users to include their favourite Iconic London sites.
Fans were able to communicate and interact with Swarovski through social media by sharing how London inspires them, and the best answers were added to the ever developing illustration. Those not in London can participate via twitter, using #IconicLondon or through facebook: www.facebook.com/Swarovski.com and then they’ll be able to see if their suggestions have been chosen.
Swarovski stores London wide are also exclusively previewing their new season’s collection, alongside a unique design by Good Wives and Warriors.
Customers will also be able to preview and purchase products from the Autumn/Winter collection for the duration of the campaign, which lasts until 12th August 2012.