FASHION NEWS: Swarovski launch ‘Iconic London’ Campaign

Swarovski will unveil their new live window art event – ‘Iconic London’ – which will feature key illustrative talents. Their Regents Street Flagship Store will see a live ethereal transformation thanks to the illustrative duo, Good Wives and Warriors. The aim is to showcase the new Autumn/Winter Collection, named Kingdom of Jewels.

Iconic London aims to let customers interact more with the brand, via social media, and letting them share how London inspires them, with submissions being incorporated into the on-going window.

The illustrative duo will be painting live on site, taking two days and using content from Facebook and Twitter. The first design will be painted at the Regents Street Store on the 16^th July, and will stay there for two weeks and then the second design will go up on the 31^st July for a further two weeks. The Regents Street store will be transformed with colourful and dreamlike illustrations, inspired by London. Fans whose ideas have been chosen will also have their names drawn onto the illustrations, and will get the opportunity to win some Swarovski products.

Other Swarovski stores around London will also be featuring illustrations from the duo, as well as showcasing their up and coming Autumn/Winter Collection. Other stores participating include:

Swarovski Oxford Street West

Swarovski Oxford Street East

Swarovski Covent Garden

Swarovski White City

Swarovski Oxford Street Central

Swarovski Stratford City

You can find out more via www.facebook.com/swarovski or by using #IconicLondon on Twitter.