GAME NEWS: Lego Superman plagues the London skyline

Is it a bird, is it a plane, is it an overegged newstory from your favourites at Bring the Noise UK? Surprisingly it’s none of these things, but instead a stunt to celebrate the release of LEGO Batman 2: DC Super Heroes.

In order to pull off this feat, Kaos RC attached the 1.5cm lego superman to their £3000 helicopter, took him 500m into the sky above London and then performed a series of moves that would have made the real man from Krypton wet his external panties.

We’ve got some shots of the tiny superhero here. So what do you think? Is this a barmy use of their marketing budget, or something laudably original? We’re erring towards the latter. Brava Lego and Kaos RC!

LEGO Batman 2: DC Super Heroes on June 22 for the Xbox 360, PlayStation 3, Wii, Windows PC, as well as Nintendo DS, Nintendo 3DS, and PlayStation Vita.